Tapi Shahwe
Brand & Culture Strategist
Portfolio
Debut Book - “4 Phases” - WIP
Live Your Fantasy
Questions 4 LYF is a deck of 50 thought-provoking questions designed to invite honest reflection and meaningful conversation.
Each card opens a window into how we think, feel, remember, and relate to the world around us. Some questions are gentle, others may challenge you. All of them ask for honesty.
You can explore the deck alone as a moment of personal reflection, or play with others and discover new perspectives about the people around you.
How to play
Alone
Pick a card and sit with the question. You may want a notebook to write down your thoughts, feelings, and discoveries as they arise. Create a quiet space where you can slow down and reflect.
With others
Take turns picking a card and reading the question aloud. Everyone participating is invited to answer. You can decide whether the person asking the question also responds. Setting a shared intention before beginning often helps create a more open and thoughtful space.
Ritual suggestion
Light a candle. Burn some incense. Make a warm drink. Play music that helps you settle into the moment. Be open. Be honest. Embrace vulnerability.
One Time
Co-founder, Brand Strategist & Head of operations at One Time. A lifestyle brand inspired by travel, exploration and cultural connection.
Jan 2024 - Present
Tapi Shahwe moves between the corporate, the creative, and the cultural, building bridges where others see divisions.
At JTI, he delivers strategy, insights, and growth across more than one hundred retail accounts. With Live Your Fantasy, he founded a wellness brand and community for artists, launching Questions 4 LYF, a card game that sold out globally, and curating gatherings in London, Paris, and Copenhagen. With One Time, he has co-led activations in Miami, Paris, and other cities, creating spaces where communities connect through travel, music, and storytelling.
His work is rooted in the belief that creativity and business are not opposites but allies. He sees brands as living philosophies, capable of shaping culture as much as markets. For him, vision becomes tangible, ideas become activations, and communities become movements.
Guided by a passion for psychology and psychitecture, the design of spaces, systems, and experiences that shape how we think, feel, and connect, Tapi approaches his work through the principle of Ubuntu: “I am because we are.” This perspective drives him as a selfless community leader, committed to uplifting creatives, platforming new voices, and nurturing a global network of talent.
His vision is to carry this community into every space he enters, transforming ideas into movements, individuals into collectives, and collectives into culture.