This brand was never built alone.
Behind every idea, every offering, every moment - there are artists, thinkers, and dreamers who move us.
This is a tribute to our muses. The ones who show up, stay curious, and make us feel something unique just by being themselves.
Their art, energy, and presence remind us of what it means to live with intention.
Here, we honour their impact not through trends or tokenism, but through timeless appreciation.
The Ones Who Inspire Us
Whak & Mo
Location:
Toronto, Canada / Originally from Nigeria
Mediums / Practice:
Fashion, Music, Image-Making
LYF Connection:
Collaborators and visual muses - featured in our first Questions 4 LYF video series. We’ve moved through cities, ideas, and seasons together.
Artist Statement / Quote:
”We believe in doing - in expressing yourself through whatever medium comes naturally. Art is a pathway to elevation.”
Website:
Instagram:
Ivor Lawson-Adamah
Location:
London
Mediums / Practice:
Director & Photographer
LYF Connection:
Ivor has moved with us - not just through creative projects, but across continents. From London to Copenhagen to Miami to Paris, Ivor has been shaping our story with his presence, perspective, and creativity.
Artist Statement / Quote:
”Failure is not really something I believe you reach unless you give up. I’m never going to stop what I’m doing”
Website:
Instagram: